Kentucky fried chicken math problem mit full#

While scholars have explored the construct and ramifications of intellectual property, most research efforts have focused on patents as a means of protecting a firm's intellectual capital.

Kentucky fried chicken math problem mit full#

To realize the full value of their companies' intellectual property, top executives must seek answers to the following questions: How can the company use intellectual property rights to gain and sustain competitive advantage? How do IP rights affect the industry's structure? What options do IP rights offer vis-Г -vis competitors? How can IP rights grant incumbency advantage und establish barriers to entry? How can IP rights help the company gain vertical power along the value chain? What organizational design accommodates an IP strategy most effectively? The author explores each question, drawing on such company examples as Nokia, Motorola, Novo Nordisk and Leo Pharma, in the process helping lead intellectual property rights out of their shadowy existence in patent and legal departments. In this environment, cautions the author, IP management cannot be left to technology managers or corporate legal staff alone - it must be a matter of concern for functional and business-unit leaders as well as a corporation's most senior officers. The findings of this research have contributed to a better understanding of the main factors that influence service quality and customer satisfaction and have implications from a managerial point of view in the highly competitive UK fast food and wider foodservice industry.Д«y one informed estimate from the late 1990s, three-quarters of the Fortune 100's total market capitalization was represented by intangible assets, such as patents, copyrights and trademarks. This account of the relative importance of service quality dimensions in fast food restaurants in the UK adds value to the field. This research incoporates unique and original insights in relation to the British fast food restaurants market and the results constitute novel findings pertaining to the importance of physical facilities and attributes.

In a nutshell, the tangibles variable is the most important factor driving customer satisfaction in the context of the UK fast food market. Results of correlation and regression analysis show that physical attributes (tangible) of service quality are key to customer satisfaction. The results of the analysis indicate that tangibles, responsiveness and assurance play the most important role in driving customer satisfaction in the UK fast food industry, followed by reliability and empathy. Data were collected from the customers at two KFC restaurants, two McDonaldвЂ™s restaurants, and one Burger King Restaurant. Likert seven-point rating scales were used to structure the questionnaire. Primary data in the form of 147 questionnaire responses werebeen collected from a variety of quick service fast food restaurants in the UK. The purpose of this study is to examine the impact of the five dimensions of service quality on customer satisfaction in the UK fast food market and to indicate which factors among the five dimensions have a main role in driving overall customer satisfaction. A clear understanding of the actual relationships among the studied factors might encourage the KFC restaurant to figure out an appropriate course of action to win customers expectation by providing better services in order to create a loyal customer base. This study also reveals that perceived quality is not a significant relationship with customer satisfaction but, this factors (Perceived Quality) is a significantly positive relationship with customer loyalty in a direct way. This study reveals that customer expectation is a significantly negative relationship with customer loyalty in a direct way but, this factor (customer expectation) is a significantly positive relationship with customer loyalty via customer satisfaction. Descriptive statistics have been used for explaining the demographic characteristics of the customers.

For analyzing data multivariate analysis techniques like factor analysis and Structural Equation Modeling (SEM) has been used. For collecting data, convenient sampling technique has been used. This study has been conducted on 210 customers, with a structured questionnaire, who have received those services from a different restaurant in Dhaka city of Bangladesh. This research has proposed a conceptual framework to investigate the effects of customer expectation, perceived quality, and customer satisfaction on customer loyalty.